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28 January 2008profit begins with PR
Strategy and planning goes hand in hand when creating and exercising well maintained PR campaigns. Over 6-12 months PR can help to hugely improve your image and branding as well as increase your lead generation dramatically.
Clever use of the material is key to obtaining strong consistent coverage in target press.
Media Relations
Catalyst has spent years developing strong relationships with key editors in the industry trade press. We go out of our way to make sure that your one-on-one briefings and roundtables are attended by the relevant press. And our no-nonsense approach ensures that when we talk to editors on your behalf we have relevant targeted material for their reader base.
“As a leading security trade publication, we rely on many PR companies to update us on their security-company clients’ corporate news and to be our point of contact. When it comes to UK-based agencies, Catalyst stands out as one of the most impressively efficient ones in terms of quick turnaround times for emails and setting up interviews, delivering promised written material on time together with photographs complying with our magazine’s requirements, and the wealth of data provided. Catalyst is a pleasure to work with.” - A&S International
Analyst Relations
Getting the attention of Industry Analysts is a hard nut to crack. A wrong rating can make or break the reputation and image of a company or a product. Our Industry Analyst relationships help to ensure that your credibility is underwritten by the markets opinion makers. Briefing the analysts on a regular basis is our basis for developing quotes and whitepapers, speaker opportunities and web casts.
Media Training
Talking to the press can be daunting. What can I say, and – more importantly - what can I NOT say, is more important than you may think. Getting good coverage is nice and what we strive for, but the truth is that there is no story as worthy of coverage as “bad news”. Once you’ve started communicating with the press you can not hide the bad news – but we can work proactively on minimising the fallout. Media training is all about knowing how to talk to the press, how to deal with a TV camera - or a radio microphone - with confidence. We will train your company spokes person(s), do dry runs, and ensure he/she keeps the talking points in focus.
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