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28 January 2008use the power of the internet to boost your presence
Viral marketing is a powerful tool.
It describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.
Done well, it can promote an offer, build a database, and propel a brand within the market.
And, it's not a new-fangled idea.
Think of it as "word-of-mouth" or a "friendly recommendation" and it fits in with many of the marketing tools that have been used for many years.
Pass it on
Catalyst eNewsletters and eBlast allow you to exploit our human trait of passing on interesting facts or good news of where to pick up a bargain. The powerful software system has an built-in 'Send-to-a-Friend' facility. All you need to do is activate the feature and it will automatically be included on every page.
So, you can take advantage of human nature and use this resource to deliver your message by peer recommendation, the strongest possible referral.
The hardest task for any company is to acquire and retain a large customer base. 'Send-to-a-Friend' encourages users of a specific product or service to do just that.
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