The Latest News
28 January 2008use the power of the internet to boost your presence
Targeted, permission-based email has many advantages compared to traditional print, including:
- no ongoing design charges
- no layout charges
- no print costs
- no postage costs
However, it's greatest advantages are speed and effectiveness.
A fast and efficient response generator
Targeted email is recognised as producing a higher response rate than traditional print - often double the usual 2-3%. And, the response is immediate. Most enquiries are made the same day, some within the first minute following the emails arrival.
With eNews, you can see that response building as it happens - and use the on-line tracking and reporting feature to instantaneously find out who's reading what you're saying.
Finally, response rates can be raised by referencing previous articles and news pieces. The Catalyst eNews system caters for this by allowing you to build up a secure, on-line repository. Now, there's no penalty to holding your back issues on-line. Your customers can access them anywhere, anytime. You can also link articles to your web site so that brochures and price lists are just as immediately available.
Use the dropdown menu to check out the details. Or click here to continue the tour.
Alternatively, contact us and we'll be delighted to discuss how we can help you.